While the practice of ashtanga yoga is firmly routed in India, cultures across the globe have taken it to their hearts and continue to embrace its teachings. ‘Traditional ashtanga’ is a term often used by teachers and students so, as the practice spreads, what does it really mean to stay true to that tradition? With… Continue reading »
Founded in 2010, Soniqplay is an interactive audio technology company and creator of Fireplayer, the accessible remixer technology for smartphones, online and TV. Fireplayer-powered apps allow users to remix their favourite tracks across a wide range of connected devices. Using its multi-channel audio platform, Soniqplay delivers white-labelled apps to brand and media owners, giving them… Continue reading »
The Make A Difference Trust (Mad Trust) brings together the British Entertainment community and its audiences to raise funds to support people living with HIV and AIDS, and those in the entertainment industry facing hardship as a result of a long-term medical condition. In April 2011, the MAD Trust made a video to showcase some… Continue reading »
The credit crunch has led many financial institutions to re-examine their risk management strategies. Mikael Krohn suggests it’s now time for them to work together. At the moment it seems inconceivable to open a newspaper without reading about vast bank bailouts, stimulus plans and the dire economic situation that we find ourselves in. Far from… Continue reading »
With the MiFID deadline drawing closer, organisations are still seeking greater clarification before making changes. But much of the regulation’s impact can already be predicted. Richard Barden, head of business development at Tenfore, comments on MiFID’s implications from a market data vendor’s perspective. Due to the lack of clarity around the details in the Markets… Continue reading »
When managing a licensed brand such as ‘Virgin’, domain names must be co-ordinated with local affiliates to ensure they adhere to centralised strategies. Neil Hobbs at Virgin Enterprises Ltd talks to IP Scan about how the company has developed its domain name strategy to successfully address these issues. A well-recognised and highly respected brand since… Continue reading »
Are you a PR agency with some pressing deadlines? An in-house team in need of an extra pair of hands? Whether it's taking on small writing projects with big aims or working with you on broader strategic projects, I can help.
I am a PR consultant and copywriter with a career in PR and marketing spanning more than 15 years. Having learnt my trade in-house, I progressed to senior client-facing roles in two of the top technology agencies in the UK. I delivered successful PR campaigns and earnt a reputation as a reliable and savvy wordsmith before turning freelance in 2011.
This site is a portfolio of some of my work in banking & finance, business & technology, and health & wellbeing. You can also read musings about my freelance lifestyle and passion for yoga in my ‘lifestyle blog’ section.